The History and Core Values of Capri Sun

Introduction

Capri Sun is a beloved global beverage brand known for its fun and refreshing juice concentrate–based drinks. Founded in 1969 by Rudolf Wild in Germany, Capri Sun has grown into one of the most popular juice brands worldwide, enjoyed in over 100 countries with about 6 billion pouches sold annually.

History of Capri Sun

The journey of Capri Sun began in West Germany in 1969 when Rudolf Wild invented the drink originally called Capri-Sonne. Over the decades, the brand evolved, changing its name to Capri Sun in 2017 to unify its global identity. With regional licensees like Kraft Foods in the U.S. and Coca-Cola Europacific Partners in Europe, the brand expanded its reach to become a household name across continents.

Core Values

Capri Sun embodies three key values that shape its brand and offerings:

• Quality – Ensuring every pouch delivers a delicious and refreshing taste with the highest standards.
• Global Reach – Making Capri Sun accessible and loved by consumers in over 100 countries.
• Innovation – Continuously developing creative packaging and product solutions to delight customers worldwide.

Capri Sun Today

Today, Capri Sun continues to offer juice concentrate–based drinks packaged in convenient pouches. The brand maintains its fun and refreshing tone while focusing on quality ingredients and innovative packaging to meet customer needs. Whether enjoyed at school, sports practice, or family outings, Capri Sun remains a trusted choice around the globe.

For more information or questions about our products and values, feel free to contact Capri Sun customer support or visit our official website.